Break The Love celebrates “unparalleled access” to tennis, pickleball and padel ahead of US Open
The 'virtual tennis club' hopes to keep tennis at the top of mind for New Yorkers by providing access to 10,000 reservations for one month.
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NEW YORK—Break the Love returned to its New York City roots ahead of the US Open, celebrating the platform’s role in expanding access to tennis, pickleball and padel during an evening out in Brooklyn.
Founded in 2019 by millennial entrepreneur Trisha Goyal, Break The Love was born out of frustration at the struggle of playing tennis in the city—both in finding spaces to play and identifying partners at similar experience levels. Goyal knew there had to be a better way, and when she didn’t find it she created it, launching a next-gen sports booking app quickly amassed a loyal following by addressing both issues.
Four years on, Break The Love now features a variety of racquet sports on its platform—including the rapidly growing pickleball and padel—in addition to tennis courts and venues, group lessons, clinics and more. Big-name partnerships with the likes of American Express and Walmart in recent years have expanded their footprint even more.
“This past year, we have been able to truly create unparalleled access for people to access outdoor sports and recreation across tennis, pickleball, and padel at three times the scale of last year,” CEO and founder Goyal told Baseline.
“Creating this type of access for everyday people, while also helping businesses operating these spaces become more successful, has been truly rewarding for our team.”
In Brooklyn, Break the Love teamed up with Amex to convert the Williamsburg event space 74Wythe into a tennis-themed pop-up. The space featured a co-branded tennis court for guests to show off their strokes—whether in sneakers or high heels—and a Theragun massage station to unwind afterward.
With the real US Open men’s and women’s singles trophies on display, courtesy of Tiffany & Co., food provided by US Open chefs and guests sipping on Honey Deuce cocktails, the Grand Slam’s signature drink, the evening was the perfect appetizer to a fortnight of tennis ahead.
Through its partnership with Amex, Break The Love hopes to keep tennis at the top of mind for New Yorkers by providing access to 10,000 reservations for one month, and giving card members the added perk of exclusive clinics and bookings during peak times.
“Our true north is to always create access for people to experience the benefits of sport and recreation,” Goyal said.
“With every partnership that we do, that is always the goal for us—to create that access by breaking down those barriers, whether it's through more convenience, more education, or through more ways to afford access.”