Broadway Blues: Adidas launches FW24 New York Collection for the US Open
Designed with motion-capture technology, the line uses strategic material placements and cut-outs to help provide a greater range of motion during play.
With its overflowing crowds, late nights and steamy conditions, the US Open presents players with plenty of distractions. Adidas doesn’t want its players to feel their apparel adds to the noise.
The brand’s 2024 New York Collection debuting at the season’s final Slam consists of a range of high-performance pieces built for seamless movement, and will be worn by players including Jessica Pegula, Caroline Wozniacki, Elina Svitolina, Maria Sakkari, Daria Kasatkina, Stefanos Tsitsipas and Felix Auger-Aliassime.
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The basis for the new designs comes from motion-capture technology. Using digital image recording, the player’s body was measured in motion over time to calculate which areas produce the most heat.
This data informed the strategic placement of materials and cut-outs in high-movement areas—such as the shoulders and under the arm—to maximize range of motion and body temperature management.
The attention to detail is evident in pieces like the Slam WOW dress ($210) seen here on Pegula, which features underarm cutouts and a mesh opening in the back.
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Inspired by the tournament’s hard courts, the New York Collection sports Cobalt and Lucid Blue colorways, with white and black accents thrown in.
The collection features two dresses, including the Aeroready Premium dress ($130) seen below on Wozniacki, and interchangable sepearates like the Heat.Rdy Freelift Polo ($85), Heat.Rdy Crop Top ($75), Heat.Rdy Match Skirt ($70) and more.
In addition to the apparel, there will be nine footwear silhouettes launching in a range of seasonal colorways for men and women—featuring hues of Semi Flash Aqua and Lucid Blue.
The 19-piece, head-to-toe collection is now available to buy at adidas.com, the adidas app, and tennis specialty retailers.
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