Laver Cup and ATP Announce Five-Year Extension to Partnership
New deal revealed on opening day of competition's seventh edition in Berlin
The Laver Cup and the ATP have announced a five-year extension to their existing certification agreement, which began with Laver Cup 2019, and both renews and enhances their partnership. The deal was revealed as the seventh edition of the competition got underway at the Uber Arena in the German capital Berlin, with stars including four-time Grand Slam champion Carlos Alcaraz, world number 2 Alexander Zverev and US Open runner-up Taylor Fritz in action.
Co-founder Roger Federer is looking forward to what lies ahead.
"I’m incredibly proud of what we’ve built with the Laver Cup,” said Federer.
“Becoming recognized as part of the ATP Tour five years ago was an important milestone. It’s been fantastic to see the way players, partners and fans around the globe have embraced Laver Cup. I’m excited for its future.”
"We are delighted to continue our partnership with the ATP," said Tony Godsick, Laver Cup Chairman and CEO of TEAM8.
"Their recognition validates the Laver Cup vision, which is to bring together the world’s top players – rivals year-round – as teammates, to celebrate and honor the legendary Rod Laver and his compatriots, while growing interest in this wonderful sport at new destinations around the world."
“The Laver Cup has quickly established itself as a unique highlight of our season,” added ATP Chairman, Andrea Gaudenzi.
“The passionate reception it receives from both the players and fans at every city it visits speaks volumes and we truly value the great potential Laver Cup has to attract new fans around the globe. We are delighted to be supporting its continued growth."
This year marks the final appearance of legendary Laver Cup captains and former rivals Bjorn Borg and John McEnroe, who have served as Team Europe and Team World captains, respectively, since the tournament’s inaugural year in 2017.
“The Laver Cup has been a huge success, and I’ve been honored to be part of it from the beginning,” said Borg as he reflected on his involvement with the event.
“The values this event stands for—commitment to excellence, a focus on the team, respect for the opponent, and a love for the game—are things we see time and again throughout the competition. It’s been a privilege to lead such a talented group of players in this iconic competition.”
“What the Laver Cup has achieved in just a few years is incredible,” McEnroe added.
“This event captures the essence of what tennis is all about: competition, passion, innovation and sportsmanship. I’ve enjoyed every moment as captain of Team World, and I can’t wait to see how the Laver Cup continues to inspire players and fans alike in the future.”