PHOTOS: Did Coco Gauff really wear a different outfit to every tournament in 2025?
“It’s been a great year—and I have not repeated an outfit!” the top American claimed in her Cincinnati presser.
CINCINNATI, Ohio—Coco Gauff has touched down in Cincinnati as the No. 2 seed—and once again, all eyes are on her game, and her gear.
The tournament marks another stop on her North American hard-court swing, and yet another runway for her ever-evolving on-court style with New Balance.
This week, Gauff will debut a fresh look: a new co-branded capsule with New Balance and Miu Miu. The warm-up jacket, tennis dress, shoes, and accessories in royal blue with red accents mark the third New Balance x Miu Miu crossover outfit she’s worn this season, following Rome and Berlin.
Read More: Coco Gauff's Miu Miu collaboration gets Venus Williams' seal of approval
She’s hoping this look gets more airtime than her intricately embroidered Wimbledon ensemble—an all-white “British tailoring meets British punk-rock” design that landed on our “best Wimbledon outfits we lost on Day 2” list after her shocking exit to Dayana Yastremska.
“I was really proud to wear that, and it was really unfortunate it didn’t get more screentime. I wish I did better,” Gauff reflected during Media Day in Cincinnati.
“New Balance has done a great job collaborating with me and other designers—who not only did that dress, but other designers as well—and just branching outside of the brand to make something that is special.”
Gauff confirmed that she’ll debut another custom look for the US Open. “It’s not as intricate as Wimbledon was,” she adds with a smile.
She’s worn custom pieces at each of the season’s three Grand Slams so far—including at Roland Garros, where she captured her second major title after stepping on court in a Parisian-cool leather jacket and alternating dresses for day and night matches.
And according to her, she’s sticking to a no-repeats policy in 2025:
“It’s been a great year—and I have not repeated an outfit!” Gauff said with a grin. “I don’t know if anyone’s noticed this year, but I’ve worn a different outfit for every tournament.
“That’s something I’m really proud of. I don’t think it’s been done… I don’t know if it’ll be repeated.”
But it that really true? We’ve pulled together photos of every outfit Gauff has worn in 2025 to see if she pulled off a true fashion Grand Slam. Scroll through the gallery below:
Wait a minute, what is this? Is Coco Gauff an outfit repeater after all?
The American wore the same mint green and dark blue kit during the Sunshine Swing—it landed in Baseline's Indian Wells fashion favorites list—and wore the same avocado and dark green outfit during Doha and Dubai.
We'll cut her some slack; it's been a while since February and there's so much fashion (and tennis) to keep track of.
Follow along with Coco Gauff's tennis and fashion journey as she hits the courts at the Cincinnati Open. Through to the second round with a bye, the No. 2 seed awaits the winner of Emliana Arango and Wang Xinyu.