Tennis Timekeepers: The luxury watches players wore at 2025 Roland Garros

PARIS, France — Tennis and timepieces: a mixed doubles match made in heaven.

For luxury watchmakers, there’s hardly a better marketing play. Signing a tennis star as a global ambassador means year-round exposure on an international stage, with tour stops in some of the world’s wealthiest cities—from New York to Dubai to Shanghai.

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While Rolex remains the official timekeeper of Roland Garros, this year’s tournament has showcased an eye-catching lineup of luxury watches, spotted on players both on the court and around the grounds.

From Alexander Zverev's mind-boggling 'casino roulette' themed Jacob & Co. piece to some rare or discontinued models, these are tennis accessories on a whole new level.

Read More: Style Guide: The other game at Roland Garros is personal branding

Elina Svitolina — Hublot

Model (On Court): Spirit of Big Bang Steel Pavé
Retail: $23,000 USD

Model (Off Court): Big Bang One Click Sapphire Diamonds
Retail: $66,000 USD

Novak Djokovic — Hublot

Model: Big Bang Integrated Black Magic
Retail: $26,200 USD

Jessica Pegula — De Bethune

Model: DB28xs Starry Seas
Retail: $90,000 USD

Tommy Paul — De Bethune

Model: DB28xs Steel Wheels
Retail: $90,000 USD

Aryna Sabalenka — Audemars Piguet

Model: Royal Oak Yellow Gold with Natural Turquoise Dial
Retail: $69,900 USD

Andrea Vavassori — Gerard Charles

Model: Maestro GC Sport
Retail: $18,000 USD

Alexander Zverev — Jacob & Co

Model: Casino Tourbillion, Rose Gold with Black Aventurine Dial
Retail: $280,000 USD

Alexander Bublik — Bianchet

Model: B1.618 Flying Tourbillon UltraFino, Skeleton Carbon White
Retail: 65,500 CHF ($79,600 USD)

Lorenzo Musetti — Franck Muller

Model: Curvex Master Calendar
Retail: N/A (Vintage)

Jannik Sinner — Rolex

Rolex: Cosmograph Daytona, Yellow Gold with Bright Black Dial
Retail: $50,400 USD

Carlos Alcaraz — Rolex

Model (On Court): Cosmograph Daytona, Yellow Gold with Turquoise Blue Dial
Retail: $37,400 USD

Model (Off Court): Day-Date, White Gold with Olive Green Dial
Retail: $47,500 USD

Iga Swiatek — Rolex

Model: Perpetual 1908, Yellow Gold
Retail: $25,250 USD

Coco Gauff — Rolex

Model: Oyster Perpetual, Stainless Steel with Red Grape Dial
Retail: N/A (Discontinued)

Listed retail prices are based on manufacturers’ suggested retail prices. Players often wear customized timepieces, exchange straps, etc.