Ultra-niche, ultra-luxe: 9 out-of-this-world watches seen on players at 2024 US Open
From Jessica Pegula’s $99,000 De Bethune watch to Grigor Dimitrov’s high-tech Bianchet timepiece, these are tennis accessories on a whole new level.
NEW YORK—Tennis and timepieces: a mixed doubles match made in heaven.
What more can a luxury watch manufacturer ask for? Signing a tennis star as a global ambassador means exposure on an international tour that stops at the world’s wealthiest cities, from New York City to Dubai to Shanghai, and plays year-round.
Read More: Wilson teams up with New York Sunshine for limited-edition US Open collab
While Rolex may be the official timekeeper of the US Open, this year’s Grand Slam has had an eclectic collection of ultra-niche and extremely luxurious watches that have also been turning heads in Flushing Meadows.
From Jessica Pegula’s $99,000 watch by De Bethune to Grigor Dimitrov’s high-tech Bianchet timepiece, these are tennis accessories on a whole 'nother level.
Jessica Pegula in De Bethune
Watch: DB28 xs Purple Rain
Retail: $99,000 USD
Read More: Outfit of the Day: Jessica Pegula wasn't "wowed" by US Open cutout dress at first either
Tommy Paul and Emma Navarro in De Bethune
Watch: DB28 xs Starry Seas
Retail: $90,000 USD
Naomi Osaka in TAG Heuer
Watch: Aquaracer Limited Edition Naomi Osaka
Retail: $4,050 USD
Daniil Medvedev in BOVET 1822
Watch: Récital 12
Retail: CHF 24,800 (approx. $30,000 USD)
Andrey Rublev in Bulgari
Watch: Octo Finissimo Tourbillon Skeleton Ceramic
Retail: $27,400 USD
Read More: Andrey Rublev leads “reborn” K-Swiss back into its tennis era: “It’s only a win for me”
Donna Vekic in F.P. Journe
Watch: élégante 40
Retail: N/A
Grigor Dimitrov in Bianchet
Watch: B1.618 Grande Date Flying Tourbillon
Retail: 65,000 CHF (approx. $76,000 USD)
Jannik Sinner in Rolex
Watch: Rolex Submariner Date
Retail: $16,150 USD
